beauty for all ages
Johnson & Johnson Family of Consumer Companies
“This plan will truly make a difference in how we land the year and it will also help us drive great market share in January. Great long term planning and execution by the entire team.” - Vice President, Beauty Sales Strategy, J&J Family of Consumer Companies
- Leverage the combined strength of multiple beauty brands
- Reinforce the quality of the brands and their added value to consumers
- Increase consumer conversion, share of wallet, and market basket with 360-degree marketing
For the first time ever, this campaign presented nine J&J beauty brands under one campaign umbrella. The power of a unified campaign enabled the brands to reach over 122 MM consumers within a few weeks across various media and retail environments. The program gave the brands a significant early-year sales and revenue boost and was so successful it became an annual campaign.