pittcon 2012 total engagement campaign
Thermo Fisher Scientific
“I want to maximize my on-site show investment by taking an event to our online community and leveraging digital and social technology” - Keith Bisogno, VP Marketing
- Mine the corporate data and enrich customer profiles
- Increase the number of qualified leads
- Extend the post show experience
- Leverage the at show experts by using video
Thermo Fisher Scientific had a vision - bring a major tradeshow experience to the online community and make their investment last longer than the trip home. IMC used a very simple conversational tone, aligned with the client's other agencies to deliver more leads, increase engagement and create momentum to last throughout the year of corporate events.