End to End Digital Ad Tracking
Standard & Poor's
“I need to know if the investment in my online media buy delivers value and I want to run these reports myself” - Ken Connors, Director, Wealth Management Marketing
- Track digital advertisement all the way through closed opportunity
- Make digital ad placement decisions based on revenue generated.
- Deliver a step-by-step process document
- Teach me how to do it myself
The client intuitively knew they were paying too much for digital advertising, but before this project was complete their analytics told a completely different story. Total impressions were off the charts high. The client needed to know how many of those impressions turned into an opportunity and how many closed from each source. The process confirmed the clients suspicion and revealed that very few impressions converted, but going forward could rely on the sources with the highest conversion.