Work with us on your corporate communications initiative and we’ll craft something purposeful and beautiful for you. Come to us with a consumer marketing assignment and we’ll do the same.
That’s because we are artisans of both consumer and employee experiences—starting with a solid idea all the way to the supporting creative and final metrics.
In fact, we believe no matter who you're talking to, the best approach is a human-centric approach. Because work that comes from the heart inspires action, and we're all human after all.
We know how to engage employees, consumers, and customers. How do we nail it?
Consumer and shopper marketing
Organizational capabilities consulting
When you build something awesome, you want to show it to the world—unless, of course, the work is proprietary. Here’s a glimpse at some work we can share.
Anthony & Sylvan Pools, the Northeast’s premier pool builder, was ready to dive into other regions. IMC helped them develop their go-to-market strategy including branding a new builders’ line, developing a robust digital referral program, and crafting a pop-up kiosk experience for malls.
The result was a backyard dream come true.
When AVEENO® was looking to create a digital campaign for Earth Day, naturally they came to IMC. The integrated campaign spread like wildflowers across Instagram, Facebook, YouTube, influencer blogs, and more.
The increased visibility for AVEENO® was beautiful.
A global CPG company wanted to recognize brilliant creative while motivating their marketing teams. We constructed a sustainable award program platform that’s been a shining inspiration for over 7 years. Division and global category winners are recognized and celebrated at a live, glittering award ceremony in New York City.
The program has become a signature event with participation of the CEO and the senior leadership team.
A global CPG leader lacked a consistent process to plan, execute and measure $2B in advertising investments around the world. IMC developed a single, integrated end-to-end process and digital tool, plus a communication plan to drive global adoption.
The result is a well-socialized process the client can bank on to maximize their advertising spend.
Garden of Life, the leading vitamin in natural markets, was ready to join the club, expanding their reach to Costco and other retailers. We dug into our vast knowledge of retail channels to create packaging and instore displays that got the brand off to a healthy start.
The brand’s new business in Food, Drug and Mass markets is sure to be bountiful.
Typically, retailers start phasing out promotional efforts and point-of-sale materials for the cold and flu season in mid- to late-February. IMC set out to change that by creating a shopper marketing program with strong online and on-air support from The Weather Channel. Consumers were invited to guess the temperature in Hallsville, Missouri as reported on the Weather Channel on 3 dates (that’s 3 chances to win!). The last date was March 15, ensuring displays featuring the promotion stayed up in stores well beyond the usual season.
The result, according to IRI, was over $1MM in incremental cold hard sales.
Johnson & Johnson has a diverse portfolio of CPG products that benefit patients with diabetes. IMC helped create a retailer-specific shopper marketing program that brought all the products under one umbrella and put diabetes wellness information and manufacturer coupons in the hands of store wellness ambassadors via iPads. The program was supported by endcap displays, circular ads, FSIs, and printed booklets available in the pharmacy.
The response to the program was so healthy, it was expanded to additional retailers.
We are privileged to partner with some of the biggest brands and brightest businesses in the world.
IMC is the most strategic agency we work with.
CEO, Anthony & Sylvan Pools
The IMC team did a great job from developing a concept to delivering a final product that is unique and appealing.
Associate Manager, Customer Development
IMC operates as a member of my team working seamlessly.
Global Integrated Marketing Worldwide Director,
We love working hard to craft customer experiences and communications that delight and deliver, empowering people and businesses to thrive.
Little known fact
Spanish-language telenovela binge watcher
Working together feels seamless, genuine, and purposeful.
Our work comes from the heart, inspiring people to take action.
We believe in beautiful story and design.
Our love of learning shows in our expertise and unique capabilities.
We are resourceful, relentlessly pursuing the best ideas.