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what does imc stand for?

ideas masterfully crafted

Work with us on your corporate communications initiative and we’ll craft something purposeful and beautiful for you. Come to us with a consumer marketing assignment and we’ll do the same.

That’s because we are artisans of both consumer and employee experiences—starting with a solid idea all the way to the supporting creative and final metrics.

In fact, we believe no matter who you're talking to, the best approach is a human-centric approach. Because work that comes from the heart inspires action, and we're all human after all.

our toolbox

We know how to engage employees, consumers, and customers. How do we nail it?

Consumer and shopper marketing

  • Promotional campaigns
  • Package design
  • New product concepts
  • Point-of-sale and merchandising graphics
  • Digital creative

Corporate communications

  • Intranet UX and design
  • Video
  • Digital annual reports
  • Emails
  • Events

Organizational capabilities consulting

  • Business process
  • Program creation and branding
  • Employee reward and recognition initiatives
  • Knowledge management applications
  • Change management

We also have a full-service sister agency, IMC.digital, that specializes in developing custom applications and digital solutions.

 

what we’ve made

When you build something awesome, you want to show it to the world—unless, of course, the work is proprietary. Here’s a glimpse at some work we can share.

building a splashier business

Anthony & Sylvan Pools, the Northeast’s premier pool builder, was ready to dive into other regions. IMC helped them develop their go-to-market strategy including branding a new builders’ line, developing a robust digital referral program, and crafting a pop-up kiosk experience for malls.

The result was a backyard dream come true.

making earth day count

When AVEENO® was looking to create a digital campaign for Earth Day, naturally they came to IMC. The integrated campaign spread like wildflowers across Instagram, Facebook, YouTube, influencer blogs, and more.

The increased visibility for AVEENO® was beautiful.

creating smiles at work

A global CPG company wanted to recognize brilliant creative while motivating their marketing teams. We constructed a sustainable award program platform that’s been a shining inspiration for over 7 years. Division and global category winners are recognized and celebrated at a live, glittering award ceremony in New York City.

The program has become a signature event with participation of the CEO and the senior leadership team.

developing a money-saving advertising spend management system

A global CPG leader lacked a consistent process to plan, execute and measure $2B in advertising investments around the world. IMC developed a single, integrated end-to-end process and digital tool, plus a communication plan to drive global adoption.

The result is a well-socialized process the client can bank on to maximize their advertising spend.

growing an even more successful business

Garden of Life, the leading vitamin in natural markets, was ready to join the club, expanding their reach to Costco and other retailers. We dug into our vast knowledge of retail channels to create packaging and instore displays that got the brand off to a healthy start.

The brand’s new business in Food, Drug and Mass markets is sure to be bountiful.

extending the flu season–and the buying season

Typically, retailers start phasing out promotional efforts and point-of-sale materials for the cold and flu season in mid- to late-February. IMC set out to change that by creating a shopper marketing program with strong online and on-air support from The Weather Channel. Consumers were invited to guess the temperature in Hallsville, Missouri as reported on the Weather Channel on 3 dates (that’s 3 chances to win!). The last date was March 15, ensuring displays featuring the promotion stayed up in stores well beyond the usual season.

The result, according to IRI, was over $1MM in incremental cold hard sales.

delivering a wellness program for patients with diabetes

Johnson & Johnson has a diverse portfolio of CPG products that benefit patients with diabetes. IMC helped create a retailer-specific shopper marketing program that brought all the products under one umbrella and put diabetes wellness information and manufacturer coupons in the hands of store wellness ambassadors via iPads. The program was supported by endcap displays, circular ads, FSIs, and printed booklets available in the pharmacy.

The response to the program was so healthy, it was expanded to additional retailers.

who we work with

We are privileged to partner with some of the biggest brands and brightest businesses in the world.

why they work with us

IMC is the most strategic agency we work with.


Mark Koide

CEO, Anthony & Sylvan Pools

The IMC team did a great job from developing a concept to delivering a final product that is unique and appealing.


Mallika Shinkle

Associate Manager, Customer Development

IMC operates as a member of my team working seamlessly.


Pat Weakley

Global Integrated Marketing Worldwide Director,
Colgate-Palmolive

why we come to work

We love working hard to craft customer experiences and communications that delight and deliver, empowering people and businesses to thrive.

meet the imc’ers

Little known fact
Founder of a special needs youth soccer program

Steve Aronson

President

Little known fact
Comedy writing school dropout

Eva Baker


Executive Vice President

Little known fact
Spoodle poodle lover

Debbie Bennett


Senior Account Manager

Little known fact
Spanish-language telenovela binge watcher

Nicole Billingslea


Associate Account Manager

Secret talent
Assembling IKEA furniture

Julie Evans

Production Director

Secret talent
Fundraising fanatic

Caryn Friedman


Senior Account Manager

Little known fact
Visited over 35 countries

John Glace

Vice President

Little known fact
Vintage hunter and gatherer

Rebecca Kist


Group Account Manager

Little known fact
Vintage camera collector

Sam Primich


Graphic Designer

Little known fact
Pure barre enthusiast

Jen Scully


Art Director

Secret talent
Astronomy photographer

Regina Sherman


Art Director

Secret talent
Bird nerd and photographer

Maryann Small


Creative Director

Little known fact
Vintage etiquette book collector

Mellissa Scalzo

Finance Manager

Little known fact
Funner runner

Sandra Szilasi

Account Manager

Little known fact
Afraid of dinsosaurs

Nicole Way


Graphic Designer

Little known fact
Award-winning pet blogger

Susan Willett


Strategic Communications Lead

what we believe in

Community

Working together feels seamless, genuine, and purposeful.

Empathy

Our work comes from the heart, inspiring people to take action.

Beauty

We believe in beautiful story and design.

Mastery

Our love of learning shows in our expertise and unique capabilities.

Ingenuity

We are resourceful, relentlessly pursuing the best ideas.

say hello

Whether you’re a potential client or future IMC’er, if you have a love of Ideas Masterfully Crafted, we want to hear from you.

960 Holmdel Road
Building 2
Holmdel, NJ 07733

732.332.0515

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Team photos by Chris Lo Bue Photography